House Of Progress
Magda Baciu is the founder of House Of Progress, a web analytics and user research agency, focused on optimizing websites and online marketing strategies.
As a big believer in cross-domain expertise, 4 years ago she noticed that the online marketing world was (and still is) becoming more and more quantitative and technical.
That’s why later on she decided to bridge the gap between statistics and online marketing, and focus on web analytics and optimization.
So far, she helped more than 30 businesses grow their revenue and together with her team contribute to the industry development by publishing original and practical content on top-notch blogs such as SmartInsights, Econsultancy, GetUplift, ConversionXL.
Magda Baciu is speaker of the following session:
Matt Curry is Head of e-Commerce for Lovehoney. He’s seen things you wouldn’t believe actually exist let alone are bought online, is not easily embarrassed and has worked in e-commerce for over 10 years. Previous to perverting the nation, he sold frozen food to the elderly. He’s a statistician by trade, a perfumer by fancy and a constant delight at parties. You can find him on Twitter @mattycurry
Matthew Curry is speaker of the following session:
Matt Gershoff is Co-founder of Conductrics, an intelligent decision engine platform (www.conductrics.com). Matt has over 15 years experience in database marketing and web analytics. He holds MS degrees in both Economics & Artificial Intelligence.
Matt Gershoff (Invited) is speaker of the following session:
Doug is President of all things data at ConversionWorks, a digital analytics and conversion rate optimisation agency that helps clients generate more value from their websites. Doug has over 20 years industry experience working with global brands such as Diageo, Haymarket Media, Which? and giffgaff on CRO and Web Analytics projects.
Doug Hall is speaker of the following session:
CEO and Founder
Gabriel is the CEO and founder of Metageni, designing algorithms for customer journey optimisation and data driven decision making. With over 20 years experience in quantitative analytics research, Gabriel believes we are at a turning point where intelligent analytical systems can unlock the full value of big data.
Gabriel was previously Head of Attribution at Google (6 years), where he was instrumental in the development of new marketing attribution features for Google Analytics and enterprise platforms. He went on to become VP of Analytics at Elsevier, the world’s largest science publisher. He is now the CEO of Metageni, a company he founded to design algorithms for customer journey optimisation and data driven decision makin
Gabriel Hughes, PhD is speaker of the following session:
Senior Data Scientist
Lissa Hyacinth is speaker of the following session:
A consumer psychologist and expert in digital media and marketing, possessing the experience to analyse and interpret trends in consumer adoption of technology and develop strategies for customer acquisition and retention through digital and traditional offline channels.
Nick joined Auto Trader in January 2007 as Business Intelligence and Market research Director. Responsible for analysis and insights within the myriad of reporting tools currently available for the internet. He built the retailer insight team at Auto Trader and regularly runs master classes, webinars and makes short films to evangelise about data, insight and marketing. He also speaks regularly at conferences round the world.
After graduating from Loughborough, Nick spent 3 years in advertising and planning at Dorlands and Lintas, 3 years as a rock star with Great Northern Electrics, ran a music production company, was a publisher on High-end HiFi magazines at Petersen/EMAP for 7 years and a Marketing Manager at Superscape for 3 years, helping to build the company from a start-up, to one of the top 3 Mobile content suppliers in the UK.
He then spent 4 years, as the Director of Research at Diffiniti / Carat Interactive, responsible for a team of researchers advising a range of Blue-chip clients (AOL, Auto Trader, Coco-Cola, Diageo, Disney, Kodak, Renault, Halifax, Aviva, and Orange) on the development of their marketing and communications strategies in the Digital arena. And from here, joined Auto Trader.
Nick King is speaker of the following session:
Head of Digital Analytics & Decisioning
Rob McLaughlin is Head of Digital Analytics & Decisioning at Sky - Europe’s largest media & entertainment provider. Rob joined Sky in 2016 and has been working to transform the omnichannel experience by focusing on executing real-time personalization to its 22.5 million customers while delivering against revenue, retention and service objectives. Rob has an accomplished track record of bringing customer data into the complex marketing and technology landscape. Prior to Sky, Rob managed analytics projects at DigitasLBi, Barclays UK, Canon Europe, Blue Latitude, Oracle, comScore, and BrightTALK. Having worked both as a consultant and in-house, he has in-depth knowledge of how businesses from multiple verticals can leverage data to achieve efficiency and growth at scale and speed.
Rob McLaughlin is speaker of the following session:
Digital Marketer and Owner / Founder
Olaf is the founder of Perplex, a Dutch creative data-driven digital agency for enterprise brands. He is a passionate and 20yrs-experienced creative, digital marketer, that travels around Europe helping his customers and marketers to raise customer value and optimize the -journeys and -experiences based on data insights. Olaf is a regular speaker at national conferences and chairman of the Dutch Senior Marketing Professionals network NIMA.
Olaf Meul is speaker of the following session:
Peter has been working in Digital Analytics since 2006 and is recognised as one of the leading European experts in the field. He is a co-founder of LeapThree, a London based Digital Analytics consultancy and Google Analytics Certified Partner. This agency is the result of a merger between L3 Analytics and AEP Convert. LeapThree works with clients of all sizes and sectors, helping teams to operate smarter through the use of data, directly leading to improvements in business performance. Peter also founded MeasureCamp, a Digital Analytics unconference, and co-founded MeasureBowling, two key Digital Analytics community-run events now held globally.
Peter O`Neill is speaker of the following session:
Head of Site & Product Analytics
Bhav is head of analytics at MOO ltd, a business card printing and design company. He manages the site & product analytics team whose role is to bring insights to the business and aid in the decision-making process. His team oversees experiments at MOO and is responsible for helping scale the experiment programme by building a test and learn culture. In the past, Bhav has managed analytics and optimisation at PhotoBox, News UK and Ladbrokes.
Bhavik Patel is speaker of the following session:
Sebastian Petry studierte Statistik an der LMU München und promovierte anschließend dort im selben Fach. Sein weiterer beruflicher Werdegang führte ihn durch Analytics-Abteilungen bei DeutschlandCard und PAYBACK, wo er auch leitende Positionen übernahm. Er betreute in dieser Zeit verschiedene Kunden aus Retail und E-Commerce im Bereich Kampagnenmanagement und Customer Insights sowie verschiedene Marketing- und Plattformthemen. Seine dort gesammelten Erfahrungen machen ihn zu einem Experten im Bereich Customer- und Marketing-Analytics. Gegenwärtig leitet er das Competence Centers Data Science & AI der b.telligent. Mit seinem Team setzt Herr Petry Data Science Projekte in unterschiedlichen Themenbereichen wie etwa Customer Insights, Predictive Maintenance, IoT und KI erfolgreich um. Im Mittelpunkt jeder Analyse steht für ihn deren Nutzen zur Lösung von konkreten Businessproblemen.
Information about Sebastian Petry's session will follow soon.
Global Analytics Director
Donal is head of Digital Analytics at Pentland Brands, looking after digital analytics at Speedo, Berghaus, Canterbury, Ellesse and a host of other well-loved outdoor and active fashion brands. Donal has over 10 years experience in a variety of marcom, digital and analytical roles. He now focuses on making data digestible and actionable with help from RStats and an insatiable appetite to keep learning.
Donal Phipps is speaker of the following session:
James Sandoval has been in digital media for 20 years, covering go-to-market strategy and sales of both enterprise-level and emerging adtech, martech and analytics software. James is on a new entrepreneurial journey with his venture MeasureMatch, an on-demand professional services marketplace platform which is creating a new, faster route for businesses globally to solve for marketing, commerce and customer experience business needs.
James Sandoval is speaker of the following session:
Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.
Head of SEO Strategy
As Head of SEO Strategy at UK based award-winning digital marketing agency Found, Hannah has over five years of search experience having devised and managed a range of successful online campaigns for such large brands as Twinings, Le Creuset, And So To Bed, M&G and Elsevier. Specialising in combining technical SEO tactics with clever content marketing delivery, Hannah is responsible for leading complex technical strategies through to creating innovative content campaigns that are underpinned by detailed search and audience data to drive positive ROI for her clients.
Hannah Thorpe is speaker of the following session:
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